As long as you want to stay relevant on the Search Engine Results Pages, you need to know what crawling and indexing are, and how to apply them to your blog for SEO benefits. So, what do you need to know about them?
What is a Crawler?
A Crawler, popularly known as a Robot, is a written program through which search Engines access your posts on your blog.
In a layman definition, a crawler is a virtual spider that travels through links it sees on a web page to as many web pages as are linked to it.
Note: Crawlers will only access the web pages you give them some level of access to. They can’t work without a link; they move through links.
What is Crawling?
Crawling is the process whereby a crawler accesses links on a web page for search engine optimization purposes.
Literarily, when you submit a link on the Google Webmasters Tools, the google crawler visits the page in few seconds following the time you submitted it and looks for some information to help determine how good is the page for SEO purposes.
What is Indexing?
Indexing is the archive (or diary) of search engines.
Whenever you search for anything on google, for example, you are actually searching their Archive.
Whenever you submit a link on Google Webmasters Tools, the crawler visits the web page, determines whether or not it’s good to be archived (stored as a trustworthy content) or not. If it meets some factors, it sure will be indexed thereafter and if not, it will stay unattended to forever.
To make your content “indexable“, you need to…
- Write a sensible post.
- Write keyword rich post.
- Use the proper Meta Tags.
- Link to another post or page from it.
- Make sure it’s lengthy enough.
Once the indexing is done, your post will begin to rank for the keywords that are associated with the post.
Note: You can’t buy your way or cheat your way into getting indexed. Your content will only be indexed if it meets Google’s requirements.
Crawler and Indexing on Your Site
Every site has a set time for crawling visit at a start. Crawling could be done some days interval when you are just starting out and the time frame would reduce as long as you’re updating contents regularly.
For some Popular sites, crawling happens faster that average blogs.
So when you set up a new blog and you give google crawler (aka Googlebot) the access to it, it will visit it to see how great it is to the world of SEO. Whenever you write a post also, it also visits it for crawling purposes.
The more contents you post on your blog, thereafter, the more frequent the crawler wants to visit your site.
And each time the crawler visits the post, it looks around checks for possible keywords to rank the post for.
For instance, the post you write today might rank for 10 keywords in the next few days and rank for 20 more in the next few weeks. In a nutshell, the more the crawler visits your post, the more it searches for keywords to rank the post for.
How to Submit your Content to Google Webmasters Tools
let us assume that your site has been set up on Google Webmasters Tools. If not, you have to follow this guide.
Once you Login, Locate “Crawl” on the left Menu. Click on it to Expand Submenus. then Click on “Fetch as Google“.
Once it loads, copy the post link, paste into the box provided and click the “Fetch” Button.
Hint: if the whole link is…
the post link is…
If you are using WordPress, make sure you add the trailing slash (/).
The moment it’s fetched, a button will show at the right-hand side of the newly-fetched link as, “Submit to Index“; click on it. Attend the Captcha verification, click on “Crawl only this URL” and hit “Go“.
That’s it, Boom!